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DID YOU KNOW?
Did you know that 70% of Instagram posts aren’t seen? Instagram engagement is important to brands and influencers on Instagram, as Instagram has proven itself extremely valuable as an avenue for marketing and advertising. Considering that 59% of 18 to 29-year-olds use Instagram, there is no doubt as to why approximately 71% of US businesses use Instagram. Instagram’s ad revenue hit 6.84 billion US dollars for the first months of 2018 alone, almost half its ad revenue for the whole year of 2017. However, vanity metrics such as the number of followers and number of likes are not automatic indicators of the success of an Instagram page, as retention and repeat active user engagement are better indicators.
Organic growth of an Instagram page depends on visual aesthetics, the use of various Instagram features such as stories and videos, geo-tagging, use of hashtags, and logistics such as time of posting to maximize the possible audience size. Research also shows that 65% of the top-performing brand posts feature products, and photos with faces get approximately 38% more likes. Nevertheless, the most-liked Instagram pictures are still dominated by lifestyle photos of celebrities, such as Kylie Jenner’s announcements about her daughter’s birth, and Beyoncé’s pregnancy.