"our memory is literally the most unreliable mechanism we have
your brain recreates and changes a memory every time you try to remember it
things like "captain crunch" and "luke, i am your father" can easily be explained by people quoting the phrases regularly
no-one is gonna say "cap'n crunch" and also "luke, i am your father" contextually makes more sense than walking around spouting "no, i am your father" to people"
"The Mandela Effect is really weird, and it's an interesting human phenomenon. No one truly knows how it works, but this solution is definitely not the answer. It's an interesting theory, but it's just that, a theory."
"Ever wondered if we are in a split reality? The Mandela effect explains it all and this video gives one amazing job in doing it. Take a look!"