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DID YOU KNOW?
As of January 2018, Spotify has 159 million active users and 71 million paying subscribers worldwide. In a survey conducted by Statista, 21 percent of the US population are current members of Spotify. Spotify Technology is a Swedish company founded by Martin Lorenzton and Daniel EK. They launched their music, podcast, and video streaming service on October 7, 2008. Spotify is a freemium service which is a strategy that offers free initial service but charges money for premium or extra features. It is currently available in Europe, America, Australia, New Zealand, South Africa and some parts of Asia. With Spotify people can browse music and create playlists or search for songs, artists, or album. Spotify now has more than 35 million songs. Spotify together with the Competitors of this leading music streaming site is dubbed as the big four in the industry. The closest competitor and second most used music streaming site internationally is Apple Music. As of April 2018, Apple Music has 40 million paying subscribers worldwide. Pandora has over 5.48 million subscribers while Tidal as of March 2018 has 4.2 million subscribers. You can always go ahead and try them all to see what best fits your standard in terms of audio quality, availability of songs, price and other things to consider.