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DID YOU KNOW?
Did you know that alongside the growing popularity of social media applications is the rise of social media influencers? Almost everyone on the social media struggles to gain more followers each day because, for them, someone’s popularity can now be measured by their number of followers. This is true especially in the realms of fashion. Hence, each ‘like’ from their followers suggests a certain degree of respect and it makes them feel admired. In response to this, Snapchat has decided to give these influencers (including the ‘official stores’ or the business accounts) valuable data about their posts and followers such as the total views, unique viewers, completion rates, time spent watching, the demographics for their followers, and topics their followers are interested in, according to an articled on Recode by Kurt Wagner. Data indicates that around 54.8% of Snapchat users who follow any brands enjoy viewing a story according to a digital marketing blog.
Moreover, a report on CBS News says the rise of social media influencers in the realms of fashion, for instance, Tina Craig, bridges the gap between the big fashion houses and the influencer’s followers. As Craig said after she set foot on the colorful sand of fashion industry, “I am your girlfriend, I have this access that you want.”